B O C A

Our chosen artist is the three-piece band known as BOCA.
A local unsigned Island band, who's musical genre is indie-rock mixed with surf. We chose to create this bands music video, as where they are an unsigned band it would be a great opportunity to format a whole advertising campaign for them. As well as this they don't have their own music video already so we will not be influenced by watching this and can interpret the lyrics of they chosen song "Elevator" ourselves.

We can also start creating their own Digipak for their newly recorded EP and there own band poster incorporating images of the band such as these:

Taking it further we can include using social media to promote the product of B O C A. As they already have some pages on Facebook and Twitter we can easily post our own things to these sites of the work we are doing for the band and adapt the way some of their pages look to suit our advertising ideas.

So our group is going to formally email B O C A to gain permission to create their music video, digipak and poster; as well as gaining access to their social media sites and include them in everything we do so that they are pleased in the way we advertise them.

Because they are an indie rock band, we will now be focusing our research on the indie rock genre. This will allow us to apply the conventions that are shown in the music video of this genre.