Movie Song's Music Videos

Elton John-Can You Feel the Love Tonight:

This music is very clever as it incorporates Elton singing, just like his usual music videos, as well as clips from the animated Disney movie it was made for (The Lion King). It also shows Elton within the animated sections; overlaying him. In fact all the songs he created for The Lion King involve this format within the music videos.

As well as this we can see a slightly different attempt at a movie song music video by looking at Adele's Skyfall.

Adele-Skyfall:

This shows a complete different approach as it doesn't feature the artist (Adele); except for the beginning shot of the iconic James Bond barrel of the gun, where her image is shown around the edge. It almost seems to be only advertising the film, rather than her song. Whilst watching, it seems more like the trailer to the film than the music video of the song. 

So clearly we can see as technology develops, conventions of music videos start to change. Represented here by the two film songs of Elton's- Can You Feel the Love Tonight and Adele's- Skyfall.